About HWC Coffee
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Brand Story
HWC COFFEE: A Journey of Quality and Passion

HWC COFFEE's story is deeply rooted in nature, much like the coffee cherries it meticulously cultivates. HWC COFFEE is grounded in a commitment to producing high-quality, carefully nurtured coffee. This dedication to the origins and quality of its beans drives the brand forward.

The journey began in 2022, when HWC COFFEE established its presence in Malaysia as the first specialty coffee chain in the country. Malaysia was chosen as the hub for expanding the brand’s reach across Southeast Asia, aiming to introduce the concept of specialty coffee to both Malaysians and the world. The brand’s expansion continued with the establishment of the first master franchise in Brunei in 2023.

To uphold the essence of specialty coffee, HWC COFFEE set up the HWC COFFEE ACADEMY, an institution dedicated to providing in-depth coffee knowledge and barista training. The academy offers a wide range of courses, from the basics of coffee appreciation to advanced brewing techniques. Through the academy, HWC COFFEE not only enhances the skills of its baristas but also helps coffee enthusiasts deepen their understanding of specialty coffee.

A Commitment To Excellency
HWC COFFEE ensures customer satisfaction through stringent control at every step, from bean cultivation to product sales. Each phase, from farming to cupping, is carefully managed to ensure a premium specialty coffee experience. The brand aims to connect people with nature through coffee, embodying the true essence of the coffee economy (coffeeconomics).
SUSTAINABILITY AND SOCIAL RESPONSIBILITY
HWC COFFEE is dedicated to sustainability, operating eco-friendly farms that protect the environment while producing clean, safe coffee. This commitment extends beyond coffee, embracing corporate social responsibility and striving to create a better world through its business.
PRODUCT EXPERTISE
Every HWC COFFEE product undergoes rigorous quality control, with internationally certified roasting and packaging facilities. SCA-certified roasters oversee the process to ensure sustainability and excellence in every cup. HWC COFFEE believes that coffee is a medium for sharing happiness. Through its commitment to innovation and quality, the brand aspires to be a global leader in specialty coffee.