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HWC Coffee 1U Brand Store Opening

HWC Coffee First Brand Store Slated to Open in April

Internationally renowned specialty coffee chain HWC Coffee, which named as the official beverage on China Airlines presidential jets and souvenir for the Golden Horse Awards, unveiled the maiden coffee brand store in 1 Utama Shopping Centre on 3rd April, ready to serve specialty coffee that will tingle your taste buds!

Coffee drinkers and bubble tea lovers should visit the newly opened brand store and pamper themselves with the signature drink - Brown Sugar Bubble Caffe Latte. Having won multi-awards, the drink has emerged as the top-selling beverage in Taiwan. Unlike the drink you usually buy from the market, the Brown Sugar Bubble Caffe Latte is an innovative drink that combines coffee and bubble tea, setting a new trend in the beverage industry. Being the most popular and the must try beverage of the shop, many bloggers have also recommended the drink on their respective blogs.

In addition to the Brown Sugar Bubble Caffe Latte, HWC Coffee also has lined up more than 10 types of drinks under coffee latte series to cater to consumers’ taste and needs. In pursuit of finest and highest quality, HWC Coffee has found the milk that matches perfectly with its products, giving it a more localised taste.

Apart from offering freshly brewed coffee and tea, HWC Coffee launches Fusion Nasi Hey! – a fusion cuisine that combines Malaysia’s nasi lemak and Taiwanese rice-ball. The dish features charcoal made rice infused with ginger accompanied by sambal, shredded chicken, deep-fried dough sticks, sausages and eggs, to stimulate your taste buds. 

Founded in 2016 in Taiwan, HWC Coffee has won many prestigious awards across the world over the past six years. HWC Coffee, which owns over 70 stores in Taiwan, entered into a significant growth phase in recent years. In 2022, HWC Coffee secured a strategic partnership deal with Malaysia’s Subplace to promote and market HWC’s in house specialty coffee across Southeast Asia.

Located at Level 2 of 1 Utama Shopping Centre Old Wing (nearby Aeon Department Store), the maiden HWC Coffee brand store will provide take-away and dine-in services. The brand store’s design concept emphasises “comfortable and fashionable,” with key colours such as black, white and grey mixed with glasses and stainless steel, where visitors will have the impression of drinking coffee at bustling coffee shops along busy streets.

Specialty coffee refers to coffee that has scored over 80 points. Using the 91-point Specialty Coffee Beans, HWC Coffee vows to serve the finest and high-quality coffee to everyone in the town. 91-points beans are coffee beans made from Colombia, Brazil, El Salvador, and Ethiopia. Its rich chocolate and nutty aromas, with tasting notes of grape and black currant, gives a pleasant long-lasting after taste.

High-quality coffee beans are the key to brewing a cup of finest coffee. HWC owns a coffee plantation in Panama, and adopts stringent manufacturing quality processes from coffee bean roasting to sales, to ensure every cup complies with the top finest standard. With a price point starting at RM9, HWC Coffee aims to deliver affordable coffee even with its premium positioning.

All products produced by HWC Coffee are safe to consume by Muslims, as its specialty coffee possesses halal certification from the Taiwan Halal Integrity Development Association, while foods items including Nasi Hey are produced by halal certified central kitchen from JAKIM.

The HWC Coffee kiosk will open daily from 10 am to 10 pm. Customers are required to fill in personal details on the company's website and download mobile applications. For more information, please visit, /hwcmalysia / Instagram @hwc_malaysia.