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HWC COFFEE Hosts Coffee Championship

HWC COFFEE Hosts Coffee Championship

Kuala Lumpur, December 20, 2024, – HWC COFFEE is excited to hold the first Coffee Championship in HWC COFFEE which gathered experienced baristas from HWC COFFEE brand stores.

The competition features HWC COFFEE’s experienced baristas, eager to showcase their brewing expertise and creativity. Final round of participants include Yap Chun Wai from Pavilion Kuala Lumpur Brand Store, Sin Chee from 1 Mont Kiara Brand Store, Alia Irdina Binti Zaini from Setia Utama Brand Store, and Moon Mei Loo from Nu Sentral Brand Store, who compete across a variety of challenges, testing their abilities in latte art, pour over coffee, and customer service.

While the Coffee Championship is an internal competition, it also serves as a key milestone for HWC COFFEE to strengthen its position in the coffee industry. For this Coffee Championship, we invited Zenda Ng, CEO of HWC COFFEE to witness together. Lim Khai Fong and Peggie Yap, HWC COFFEE Academy Trainers, along with experienced senior baristas to serve as judges.

Coffee Championship Final Result
Champion: Sin Chee (213/330)
1st Runner Up: Alia Irdina Binti Zaini (201/330)
2nd Runner Up: Yap Chun Wai (198/330)
3rd Runner Up: Moon Mei Loo (192/330)


From left to right: Zenda (CEO of HWC COFFEE); Yap Chun Wai (1st Runner Up); Sin Chee (Champion); Moon Mei Loo (3rd Runner up); Alia Irdina Binti Zaini (2nd Runner Up).