In celebration of Parents’ Day, HWC COFFEE is proud to announce its first-ever collaboration with renowned jewellery brand, Diamond & Platinum. Specially designed for Parents’ Day. Featuring a natural roasted brown diamond, the necklace draws inspiration from the unique shape and depth of specialty coffee beans. This collaboration symbolizes HWC COFFEE’s heartfelt dedication to this meaningful occasion. The sparkling diamond adds a luxurious touch, elevating the piece into a truly elegant and sentimental keepsake.

SPARKLE FOR PARENTS — Love in Every Sip 

In today’s fast-paced world, we often forget the ones who stood by us from the very beginning. The ones who sacrificed quietly behind the scenes — our parents. “SPARKLE FOR PARENTS — Love in Every Sip” is a gentle reminder to slow down, pour a cup of coffee, and express our gratitude in the simplest yet most meaningful way. 

The aroma of coffee evokes the warmth of home, while the sparkle of the necklace becomes a token of appreciation for years of dedication and love. Through this thoughtful gesture, HWC COFFEE invites everyone to reconnect with their parents, not just in words but through sincere, tangible actions that fill daily life with heartfelt warmth. 

In conjunction with this campaign, popular actor Mierul Aiman joined HWC COFFEE in a special promotional video, showcasing his unique style and heartfelt performance. Upon its release, the video sparked enthusiastic discussions and responses on social media, deepening the emotional connection between HWC COFFEE and the younger generation of coffee lovers. This Parents’ Day, HWC COFFEE hopes to inspire children to honour their parents in a fresh and meaningful way. After all, every cup of coffee carries warmth and deep emotions.

About HWC COFFEE 

HWC COFFEE Malaysia is No.1 subscription specialty coffee chain in Malaysia exclusively dedicated to the art of specialty coffee. HWC COFFEE Malaysia is now officially Halal certified, HWC COFFEE reaffirms its commitment to inclusivity, quality, and consumer trust.

How to Participate

1. Download the HWC COFFEE mobile app and register an account. 
2. Spend a minimum of RM25 in a single receipt at any HWC COFFEE outlet or via the HWC COFFEE app to receive a lucky draw entry. 
3. The draw entry will appear in the app’s rewards page. Coffee Hunter subscribers will receive two entries per eligible transaction.

For more information, visit www.hwccoffee.my or visit your nearest HWC COFFEE brand store. Follow HWC COFFEE Facebook, Instagram, TikTok and XHS for more updates.