KUALA LUMPUR, 14 May 2026 – Welcome to a new era of "Vibrant Chic"! We recently transformed our Pavilion Bukit Jalil Brandstore to announce a major brand evolution that beautifully blends high-end coffee culture with mainstream lifestyle appeal.

Proudly supported by Tourism Malaysia, this event highlighted our role as a Strategic Partner for the Visit Malaysia 2026 campaign. We are thrilled to officially introduce HWC Bakery by RT, welcome award-winning singer-songwriter Firdhaus (菲道尔) as our Brand Ambassador, and launch the legendary Panama Hacienda La Esmeralda Mario Abajo Geisha beans.

A New Lifestyle Destination: HWC Bakery by RT

Recognising your growing desire for a complete café experience, we have partnered with the artisanal experts at RT Pastry. This collaboration introduces HWC Bakery by RT, a "Brew & Bake" concept that perfectly pairs our specialty coffee with handcrafted pastries and gourmet toasts.

"Coffee and pastries complete each other. A good pastry makes coffee better, and a good coffee makes the pastry more enjoyable. This partnership isn't just about taste—it's about bringing warmth and happiness to every customer." > — Mr. Lu, Group CEO of RT Pastry Holdings

Firdhaus: The New Face of Specialty Coffee

To bridge the gap between coffee connoisseurs and the younger lifestyle demographic, we are incredibly proud to appoint Firdhaus as our official Brand Ambassador. Known for his meticulous approach to music, Firdhaus perfectly mirrors our own dedication to the craft of coffee.

"Quality is a form of respect for my audience. I don’t settle for second best in my music, and I don’t settle for less in my coffee. I’m excited to share the elegance of the Geisha series and these new signature drinks with my fans." > — Firdhaus

Exclusive ‘Firdhaus’ Choice’ Bundle Deals

To celebrate this exciting partnership, we are launching two tiers of limited-edition bundles, available starting 14 May 2026 at 6:00 PM:

• Firdhaus’ Choice Beverage Bundle (RM19.90): Includes 1x Firdhaus’ Choice Beverage, 1x Brownie Crisps, and a Limited-Edition Firdhaus Cup Sleeve.
• Firdhaus’ Choice Collector’s Bundle (RM79.90): Includes 1x Limited-Edition Drip Bag Box (10’s), 1x Firdhaus’ Choice Beverage, 1x Brownie Crisps, and a Limited-Edition Cup Sleeve.

Great news for our international fans: We are expanding these deals via Shopee to Thailand, the Philippines, and Indonesia!

The ‘Crown Jewel’ of Beans: Esmeralda Geisha

The launch event reached its peak with the unveiling of the Panama Hacienda La Esmeralda Mario Abajo 4WB Special Geisha Washed. Firdhaus led a live pour-over demonstration, showcasing the precision required to brew this rare varietal, often referred to as the "Holy Grail" of coffee.

• RM99 per cup (Pour-over)
• RM299 per 100g pack

 "Snap, Tag & Win" with Firdhaus!

We invite you to participate in our 6-week giveaway running from now until 28 June 2026! Here is how to win:

1. Visit: Head to any HWC COFFEE Brandstore nationwide.
2. Snap: Take a photo with the official Firdhaus standee.
3. Upload & Tag: Post it to your Instagram Feed, tagging @hwc_malaysia and @fffirdhaus.
4. Hashtag: Include #HWCAmbassadorFirdhaus and #FirdhausChoice.

Prizes: 10 winners will be selected weekly via lucky draw (60 winners total!). Winners can redeem ONE (1) complimentary beverage from the “Firdhaus’ Choice” series (Matcha Cocoa or Peach Berry Geisha Americano).

Availability & Where to Find Them

• Firdhaus’ Choice Beverages & Bundles: Available at all HWC COFFEE Brandstores nationwide.
• HWC Bakery by RT: Available at selected Klang Valley branches.
• Esmeralda Geisha Beans: Exclusive to HWC COFFEE x BAPE CAFE and Shopee.
• HWC x Visit Malaysia Gift Box: Available on Shopee, Lazada & TikTok.
• Firdhaus E-comm Bundle: Available on Shopee, Lazada & TikTok (Global shipping via Shopee).